Mark

Diebold

• Mantra 1: “There’s always a way.”
• Mantra 2: “We can achieve no more than we believe we deserve.”
• Over 18 years marketing experience working with multiple products and categories: packaged goods to professional bull riders, blues music to blue chips, music tours to motor sports, pharmaceuticals to farm implements
• Extensive experience in a wide range of marketing skill sets, including conceptualization and development of marketing plans, ideation for brand repositioning & new product launches, all aspects of production, event management and logisitics
• Proven ability to work effectively with all levels of management, both in-house and with clients
• Master of developing, managing and controlling multiple, simultaneous campaign budgets
• Highly focused on staff development, training and team leadership to produce the greatest results and promote superior levels of loyalty and motivation
• Ability to coordinate and execute the gathering of consumer insights via qualitative and quantitative research to develop actionable plans and measure my clients’ ROI
• Innately unable to walk away from a challenge, or to view would-be “problems or issues” as anything less than an opportunity to improve and succeed
• Tireless, almost freakish level of focus and determination

I have had the pleasure of working with both start up and troubled companies, and the opportunity to enhance currently successful campaigns to take them to the next level. I offer a comprehensive skill set to the companies I choose to be involved with, either as a consultant or in a more active role.

Specialties: -­Program conceptualization
­-Full program design and implementation
­-Budget development and management
-­Management of multiple, simultaneous campaigns
­-ROI measurement and analysis
­-Staff hiring, training and development